Bird Dog Club

Has your dealership been looking for a way to track your advertising money?

In the retail automotive industry one of the biggest expenses is advertising. A dealership must advertise in order to keep its name out in front of the general public. Top of mind awareness is very important to a dealership's survival. On average a dealership normally spends about $250 to $350 in advertising on each car it sells. This can add up to a lot of money.

Word of mouth advertising is by far a dealership's best form of advertising. When one person tells another about a good experience it builds more excitement, trust, and value than radio, TV or Newspaper ad could ever do.

This word of mouth advertising is the basis and core of the Bird Dog Club®. Our trademarked and copyrighted program allows you to track and organize your most important database, your body of satisfied customers and those they refer to you.

Simply click HERE to view our online presentation to learn more about this program, or click HERE to request more information. We also have a testimonial video HERE for your viewing pleasure

Our staff at Bird Dog Club®, Inc. are excited to assist you in increasing your referral business. Whether you are running a small dealership or you a have multiple store locations, we know how important it is to maintain a database of satisfied customers.

This body of satisfied customers is what every dealership depends on to facilitate their referral business and ways to keep in contact with those customers is invaluable and a necessity.

Let us show you how Bird Dog Club® can help!

Thanks,

Courtney Linam
General Manager

Why Bird Dog?

Word of mouth is one of the most powerful forms of advertising. Satisfied customers can do more for a product or service than any other measure of advertising. In the hunting world, a bird dog finds a covey of birds and flushes it out, allowing the hunter a clear shot. When the hunt is over, the bird dog returns with birds for the hunter. The same process applies in the car business, too.

For years, satisfied customers have been sending their friends and family to purchase vehicles or other products from their favorite salesperson. Some customers even follow their salesperson from dealership to dealership, preferring to deal with someone they know and trust. The Bird Dog Club® is a creation that capitalizes on this special business relationship.

How does it work?

Here is how it works: registered bird dogs (customers) hunt for birds (referrals) and then bring them back to the hunter (salesperson). Then, the bird dogs are rewarded with bones (money) with a successful sale of a vehicle to the bird.

Customers who wish to be bird dogs must first receive training to learn the rules of the game. This can be done at the dealership or at the dealership's bird dog club website. Bird dogs are issued a "dog tag" ID number so that the dealership can track their progress. The most exciting part of the club is the pay scale. The more birds a bird dog retrieves, the more money they earn.

Starting at $100, or whatever level the dealership chooses to begin, the pay scale is tracked on an annual basis to give the bird dogs an entire year to hunt the coveted top referral reward.

Our Staff:

Courtney Linam

Courtney Linam (General Manager): has been around the Automotive industry all her life, growing up in a automotive family. She has been in the unique position of being a Bird Dog Club® manager in the dealership, and then as a salesperson, who used the referral program on a daily basis. She brings this great experience with her, as a product specialist, and we are fortunate to have her.

As a salesperson, she attributed 28% of her sales to her Bird Dog Club®. She loved the communication tools included in the program, and a sold customer never left her office without being offered the opportunity to "Earn Extra Cash" with her Bird Dog Club®. Courtney found her referral customers to be more relaxed, and ready to buy, when they were sent in by a friend or relative.

Courtney looks forward to assisting you in the growth, tracking and managing your referral sales. She says, "Experience shows me this is the best tool for a dealership to have."

Contact Courtney - Phone: (cell) 256-679-3908